Short Shoutouts
A healthcare recognition platform connecting patients to their providers
Duration
Q4 2023 - Q1 2024
Responsibilities
User Research, Wireframing, Prototyping, User Testing, Visual Design
Role
As design lead for this project, I led all design initiatives, working closely with product management, and a team of in-house and remote developers
Goals
Take what C.A. Short is really good at, (recognition) and tailor it for users in a healthcare setting
Empower healthcare providers with the recognition they receive in participating in the platform
Empower admins and supervisors with data and insights and tools to tailor the experience to their location
Background
C.A. Short clients in the healthcare industry don’t have a simple and effective recognition platform tailored to their industry and their employees. There is often a disconnect between healthcare providers and their patients; An intuitive platform to facilitate bridging this gap through recognition, letting providers know they are valued, is the solution.
Research
Through insights from clients in the healthcare industry, I was able to identify and create a few user personas to help guide my design decisions. For example, we knew that identifying options for a patient, a relative of the patient, or a friend of the patient, would cover a majority of the use cases for this platform.
The product manager I worked with having a background and familiarity in healthcare was also something I relied on, to help my own understanding of the challenges healthcare providers face and the biases and attitudes of many of their patients.
During the research and discovery phase, it became very clear that I needed to design this platform with a mobile-first approach, as this would also cover most of the use cases I needed to account for.
Challenges
HIPPA compliance and regulations heavily influenced design decisions early on. I had to be very tactful with using any identifying information for healthcare providers.
Working within these limitations, I had to also find ways of helping patients easily find their provider and send recognition to, and support them if they were unable to find them.
Visual Design
For the UI, I put together a small design system of components and opted for a color scheme that fit the healthcare industry well, but also one that worked for the clients who would be using the platform. With accessibility also being a priority for this project, clear CTAs and a healthy use of white space were key.
Reflection
This project was another big collaboration and one of the most meaningful and fulfilling, due to the Who and What I was designing for.
Case Study (coming soon)